Artificial Intelligence (AI) has significantly transformed marketing, providing a range of advantages and tools that allow companies to operate more efficiently and effectively. As part of the Executive Master in Marketing Management, Porto Business School is organizing the webinar: "Artificial Intelligence: The New Secret Weapon of Marketing?"
Mário Alcântara, a faculty member at Porto Business School and Head of Digital Activation at Innovagency, is the invited speaker for this session where we will discuss the role of artificial intelligence at the heart of digital transformation in marketing, offering new possibilities and enhancing existing practices to reach customers more efficiently and effectively.
Carlos Brito and Catarina Roseira, directors of the Postgraduate Program in Marketing Management, will moderate this conversation.
We look forward to your participation!
Event in Portuguese.
