On December 4th at 5:30 PM, Porto Business School will host the event "The Future of Health and Wellness Tourism," organized by the Tourism Futures Center, part of the Innovation X Hub.
As health and wellness tourism gains momentum globally, Portugal is emerging as a promising destination, offering exceptional medical expertise, innovation, and unique wellness experiences.
According to the Global Medical Tourism Market Report 2023 by Business Wire, the medical tourism market, valued at €60.13 billion in 2023, is expected to grow at an annual rate of 23% through 2029, driven by rising global demand.
This session will explore the societal and economic impact of health and wellness tourism, analyze global trends, and examine Portugal's potential on the international stage. What are the key strategies and best practices to position Portugal as a leading destination in this sector? Beyond insights, the event will foster collaboration opportunities to enhance Portugal's presence in this expanding market.
Program:
- 5:30 PM | Check-in
- 6:00 PM | Welcome – Rita Marques, Director of the Tourism Futures Center
- 6:15 PM | The Future of Health and Wellness Tourism Worldwide – David Vequist, Founder and Director of the Medical Tourism Research Center, USA
- 6:45 PM | Panel Discussion: Portugal on the Global Map of Health and Wellness Tourism: Challenges and Opportunities
Carlos Brito, Faculty Member, Porto Business School
Carlos Abade, President of Turismo de Portugal
Oscar Gaspar, President of APHP – Associação Portuguesa de Hospitalização Privada
António Tavares, Ombudsman, Santa Casa da Misericórdia do Porto and Associação Health and Leisure Portugal
Joaquim Cunha, Executive Director of Health Cluster Portugal
- 7:30 PM | Closing Remarks and Conclusions - Carlos Brito, Faculty Member, Porto Business School
Don’t miss this opportunity to explore the next steps in positioning Portugal as a leading destination for health and wellness tourism. Register now!
This is an in-person event held in Portuguese and English, at Porto Business School.
