On September 19th, at 18:00, we are organizing the Masterclass: “The Impact of Artificial Intelligence on Communication,” an event held as part of the Execuitve Master in Communication Management.
Isabel Martins Silva, Head of Communication and Sustainability at UPTEC, Júlio Magalhães, Journalist at TVI and former Director of Porto Canal, and Rodrigo Viana de Freitas, CEO of Central de Informação, are the guest speakers of this session. The masterclass will be moderated by the Directors of the Postgraduate Program in Communication Management, Amélia Brandão and Luís Castro.
Artificial Intelligence (AI) is revolutionizing communication, enabling process automation, large-scale news data analysis, trend identification, and allowing communication strategies to be adjusted quickly.
However, the use of AI raises ethical concerns, such as transparency and authenticity. While it enhances communication efficiency and impact, human creativity and intuition remain essential.
Join us in this conversation and share your experience.
We look forward to your presence. In-person session.
