Porto Business School's commitment to innovation and leadership in education has been recognized globally, with its Global Online MBA shortlisted for the AMBA & BGA Excellence Awards in the Best Digital Transformation category.
This prestigious recognition highlights the program’s pioneering approach to integrating artificial intelligence (AI) into its curriculum, setting a new standard for digital transformation in business education.
AI at the core of transformation
In a bold move, Porto Business School positioned itself at the forefront of the AI revolution by incorporating AI-powered subjects, assignments, and simulations into the Global Online MBA program starting in September 2023. This transformation aims to empower students with the skills and tools they need to succeed in a world where AI is reshaping industries and redefining business strategies.
Unlike many institutions still debating the role of AI in education, Porto Business School embraced this challenge head-on. The Global Online MBA now features two AI-focused core courses — Business Analytics for Managers and AI for Business, which provide hands-on experience in AI-powered business strategies, from data analytics to decision-making. AI has also been seamlessly integrated into core courses like Marketing, Strategy, and Financial Management, creating a comprehensive, AI-enhanced learning experience.
A strategic leap into the future
Central to the program’s success has been Porto Business School’s forward-thinking AI policy, which included ChatGPT 4.0 licenses for all students and partnerships with leading AI firms such as Wase, Google Spain, and LTP Labs. These strategic investments enhance the student experience, yet ensuring students are equipped to lead in a rapidly evolving digital landscape.
To further strengthen its AI capabilities, Porto Business School invested in faculty development, conducting workshops on AI fundamentals, hands-on sessions with AI tools, and seminars on AI integration in education to ensure the school’s academic ecosystem is aligned with its progressive digital strategy.
Innovation in learning and beyond
Porto Business School’s use of AI-driven simulations has redefined traditional business education. In the Negotiation Skills course, for instance, AI tools evaluated students' tactics in real-time, providing personalized feedback and suggestions for improvement. These simulations have provided students the practical experience, enabling them to navigate business negotiations effectively.
Collaboration is also a cornerstone of this transformation. Through AI-enhanced group projects, students from diverse backgrounds are utilizing cutting-edge tools to solve real-world business problems, fostering teamwork and critical thinking—skills that are crucial for future leaders.
Global recognition and future-ready graduates
This digital transformation has not only enhanced the learning experience, but also made the program more efficient, with AI streamlining administrative processes such as assignment feedback. Additionally, the integration of AI has positioned Porto Business School’s students as leaders in the AI revolution, with employers already reporting a positive impact on their workforce.
While the Global Online MBA program's first AI-enhanced cohort will graduate in February 2025, early results are promising. Graduates are expected to enter the job market with advanced AI skills, giving them a competitive edge in industries where AI is becoming a key business driver.
Setting new benchmark in digital transformation
Porto Business School’s Global Online MBA is redefining business education. With its emphasis on AI integration, strategic industry partnerships, and a curriculum that bridges the gap between theory and practice, the Global Online MBA sets a new benchmark for digital transformation in education.
The recognition from AMBA & BGA places Porto Business School among the global elite, reaffirming its leadership in innovation, academic excellence, and the ability to prepare graduates for the challenges and opportunities of tomorrow’s digital economy.
