Digital transformation has profoundly impacted businesses, introducing new models, driving productivity, and enhancing customer and employee experiences. Similarly, the education sector has innovated not only in teaching methodologies but also in the resources it offers, including digital and in-person tools that promote continuous career development.
Technology has revolutionized career support by making opportunities and information more accessible and personalized. According to Thompson and Hogan (2022), utilizing digital resources facilitates the exploration of various career development tools, thereby increasing the likelihood of success.
In this context, digital platforms are essential for connecting students and alumni with employers and facilitating skill development. These resources aim to support professionals in their growth and adaptation to a dynamic market, regardless of their career stage—especially in business schools where expectations for career support are high.
With rapid market changes, both students and alumni must remain competitive and prepared for transitions. Platforms such as Highered* (European Foundation for Management Development) and the Career Development Center** (Association of MBAs) are available to accredited institutions like Porto Business School, providing a direct channel between students, graduates, and employers.
Through these platforms, users can identify opportunities, participate in events and webinars, and gain market insights. Smith (2021) emphasizes that using job portals with AI functionalities enhances compatibility between candidates and job openings, promoting better alignment with market expectations. Interview simulations and CV analysis, often provided through integrated career platform tools, help students prepare practically for recruitment processes. Studies show that practice in simulated environments boosts confidence and improves performance in real interviews (Miller, 2022).
Connecting with the alumni community is highly valued for finding valuable connections and advancing careers through professional networking. Through the PBS Alumni Network***, students can engage with alumni for guidance, advice, mentoring, and building support networks. López and Carter (2023) suggest that networking with alumni strengthens soft skills and promotes a deeper understanding of market challenges while opening doors to future career opportunities.
The benefits of using digital platforms are undeniable: (i) Accessibility and Flexibility: they allow students to access career support anywhere, anytime; (ii) Personalization and Data Analysis: platforms can be customized to offer content and opportunities tailored to user needs through data utilization; (iii) Integration with the Job Market: they strengthen relationships with employers and the community, acting as bridges between schools and the market.
Explore the resources that Porto Business School offers, designed to support both students and alumni in adapting to market changes and progressing in their careers. With this continuous support network, our goal is to enhance skills and expand networks, ensuring a more resilient and successful career.
*Highered - EFMD https://gethighered.com/en/profile
**Career Development Center – AMBA - https://www.associationofmbas.com/student-graduate-membership- For MBA students
**Career Development Center – AMBA - https://www.businessgraduatesassociation.com/student-graduate-membership- For PG students
*PBS Alumni Network - https://pbsalumninetwork.com/
