Pedro Tavares
Pedro Tavares has a degree in Business Administration and Management from Universidade Católica Portuguesa, with several postgraduate degrees in Brand Strategy Management.
With more than 25 years of experience in global organizations, Pedro Tavares is a specialist in strategic and operational brand management, and is currently the Founder and Managing Partner of OnStrategy, a global brand strategy consultant recognized and certified by ISO 10668 (analysis and evaluation of financial brand) and ISO 20671 (brand strategy and strength analysis and assessment).
Previously, Pedro Tavares faced several leadership challenges in strategy, marketing, sales and market research at organizations such as Interbrand, The Coca-Cola Company, Vodafone, Jerónimo Martins and Unilever. Pedro Tavares is also an adviser and non-executive director in some organizations and assistant professor (invited) in advanced management programs at international and national business universities.
