Beatriz Machado
Experienced professional, highly focused on innovating and creating new experiences to deliver local action to global consumers.
During my professional journey, I have been constantly challenged and successfully accomplished several projects, often stepping out of my comfort zone. The results have often gained recognition of peers, education institutions and media, in Portugal and abroad.
My solid knowledge and education in wine, alongside with strong communication and creativity skills, has enabled me to be innovative whilst delivering results in a specific timeframe.
Being the first wine director in Portugal, I was challenged in different areas such as: creating and running several wine programs, driving wine sales; training staff; creating and running over 350 wine events; engaging on different business development projects; managing over 100 wine partnerships; developing and implementing innovative sales and marketing strategies, creating value and driving the growth of wine consumers.
